Enter the ad spend and the ad revenue into the Calculator. The calculator will evaluate the Advertising Cost of Sales. 

Advertising Cost of Sales Formula

ACOS = AS / AR * 100


  • ACOS is the Advertising Cost of Sales (%)
  • AS ($) is the ad spend
  • AR ($) is the ad revenue

To calculate Advertising Cost of Sales, divide the ad spend by the ad revenue, then multiply by 100.

How to Calculate Advertising Cost of Sales?

The following steps outline how to calculate the Advertising Cost of Sales.

  1. First, determine the ad spend. 
  2. Next, determine the ad revenue. 
  3. Next, gather the formula from above = ACOS = AS / AR * 100.
  4. Finally, calculate the Advertising Cost of Sales.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

ad spend = 3000

ad revenue = 5000