Enter the standard error and the value per visitor into the Calculator. The calculator will evaluate the Advertising Value Equivalency.

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## Advertising Value Equivalency Formula

AVE = SE * VV

Variables:

- AVE is the Advertising Value Equivalency (reach/unique visitor)
- SE is the standard error
- VV is the value per visitor

To calculate Advertising Value Equivalency, multiply the standard error by the value per visitor.

## How to Calculate Advertising Value Equivalency?

The following steps outline how to calculate the Advertising Value Equivalency.

- First, determine the standard error.
- Next, determine the value per visitor.
- Next, gather the formula from above = AVE = SE * VV.
- Finally, calculate the Advertising Value Equivalency.
- After inserting the variables and calculating the result, check your answer with the calculator above.

**Example Problem : **

Use the following variables as an example problem to test your knowledge.

standard error = 8

value per visitor = 10