Enter the standard error and the value per visitor into the Calculator. The calculator will evaluate the Advertising Value Equivalency. 

Advertising Value Equivalency Formula



  • AVE is the Advertising Value Equivalency (reach/unique visitor)
  • SE is the standard error
  • VV is the value per visitor

To calculate Advertising Value Equivalency, multiply the standard error by the value per visitor.

How to Calculate Advertising Value Equivalency?

The following steps outline how to calculate the Advertising Value Equivalency.

  1. First, determine the standard error. 
  2. Next, determine the value per visitor. 
  3. Next, gather the formula from above = AVE = SE * VV.
  4. Finally, calculate the Advertising Value Equivalency.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

standard error = 8

value per visitor = 10