Enter the total sales and the sales attributed to marketing into the calculator to determine the baseline sales.

## Baseline Sales Formula

The following equation is used to calculate the Baseline Sales.

BS = TS - SM
• Where BS is the baseline sales ($) • TS is the total sales in the period ($)
• SM is the sales in the period attributed to marketing ($) To calculate baseline sales, subtract the sales attributed to marketing from the total sales for a period. ## What is a Baseline Sales? Definition: Baseline sales are considered all sales resulting from organic methods i.e. methods where money wasn’t spent on marketing. ## How to Calculate Baseline Sales? Example Problem: The following example outlines the steps and information needed to calculate Baseline Sales. First, determine the total amount of sales for the period. In this example, the period is a month and the total sales are$10,000.00.

Next, determine the total sales attributed directly to marketing. In this case, the marketing resulted in $2,000.00 in sales. Finally, calculate baseline sales using the formula above: BS = TS – SM BS = 10,000 – 2,000 BS =$8,000.00