Enter the total sales and the sales attributed to marketing into the calculator to determine the baseline sales.

## Baseline Sales Formula

The following equation is used to calculate the Baseline Sales.

BS = TS – SM

• Where BS is the baseline sales (\$)
• TS is the total sales in the period (\$)
• SM is the sales in the period attributed to marketing (\$)

To calculate baseline sales, subtract the sales attributed to marketing from the total sales for a period.

## What is a Baseline Sales?

Definition:

Baseline sales are considered all sales resulting from organic methods i.e. methods where money wasn’t spent on marketing.

## How to Calculate Baseline Sales?

Example Problem:

The following example outlines the steps and information needed to calculate Baseline Sales.

First, determine the total amount of sales for the period. In this example, the period is a month and the total sales are \$10,000.00.

Next, determine the total sales attributed directly to marketing. In this case, the marketing resulted in \$2,000.00 in sales.

Finally, calculate baseline sales using the formula above:

BS = TS – SM

BS = 10,000 – 2,000

BS = \$8,000.00