Enter the number of visitors that visit only one page and return to the search results (#bounces) and the total number of visits into the Bounce Rate Calculator. The calculator will evaluate the Bounce Rate.

## Bounce Rate Formula

The following two example problems outline the steps and information needed to calculate the Bounce Rate.

BR = #B / #V * 100

• Where BR is the Bounce Rate (%)
• #B is the number of visitors that visit only one page and return to the search results (#bounces)
• #V is the total number of visits

## How to Calculate Bounce Rate?

The following example problems outline how to calculate Bounce Rate.

Example Problem #1:

1. First, determine the number of visitors that visit only one page and return to the search results (#bounces).
• The number of visitors that visit only one page and return to the search results (#bounces) is given as: 300.
2. Next, determine the total number of visits.
• The total number of visits is provided as: 600.
3. Finally, calculate the Bounce Rate using the equation above:

BR = #B / #V * 100

The values provided above are inserted into the equation below and computed.

BR = 300 / 600 * 100 = 50.00 (%)

Example Problem #2:

For this problem, the variables required are provided below:

number of visitors that visit only one page and return to the search results (#bounces) = 500

total number of visits = 1000