Click Through Rate Calculator

Enter the total number of clicks and the total number of impressions of an ad or set of ads. The calculator will evaluate and display the click-through-rate, also known as CTR.

Click Through Rate Formula

The following formula is used to calculate the click through rate on an ad location or website.

CTR = TC / TI *100

  • Where CTR is click through rate %
  • TC is the total number of clicks
  • TI is the total number of impressions.

What is click through rate?

Click through rate is a term used in digital advertising to describe the total rate at which ads are clicked on. This rate is typically measured as a percent. These metrics are analyzed on both the advertisers and publishers side.

click through rate calculator

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