Enter the total number of clicks and the total number of impressions of an ad or set of ads. The calculator will evaluate and display the click-through-rate, also known as CTR.

## Click Through Rate Formula

The following formula is used to calculate the click through rate on an ad location or website.

CTR = TC / TI *100

- Where CTR is click through rate %
- TC is the total number of clicks
- TI is the total number of impressions.

## What is click through rate?

Click through rate is a term used in digital advertising to describe the total rate at which ads are clicked on. This rate is typically measured as a percent. These metrics are analyzed on both the advertisers and publishers side.

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