Enter the total number of clicks and the total number of impressions of an ad or set of ads. The calculator will evaluate and display the click-through-rate, also known as CTR.

## Click Through Rate Formula

The following formula is used to calculate the click through rate on an ad location or website.

CTR = TC / TI *100

- Where CTR is click through rate %
- TC is the total number of clicks
- TI is the total number of impressions.

## Click Through Rate Definition

Click through rate is a term used in digital advertising to describe the total rate at which ads are clicked on. This rate is typically measured as a percent. These metrics are analyzed on both the advertisers and publishers side.

## Click Through Rate Example

How to calculate click through rate?

**First, determine the total number of clicks**Over a given time period, determine the total number of clicks.

**Next, determine the total number of impressions**Measure the total number of impressions over the same time period.

**Finally, calculate the click through rate.**Using the formula above calculate the click through rate.

## FAQ

**What is a click through rate?**

A click through rate is a term used in online advertising to describe the rate at which an ad is clicked on.

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