Click Through Rate Calculator

Enter the total number of clicks and the total number of impressions of an ad or set of ads. The calculator will evaluate and display the click-through-rate, also known as CTR.

Click Through Rate Formula

The following formula is used to calculate the click through rate on an ad location or website.

CTR = TC / TI *100

  • Where CTR is click through rate %
  • TC is the total number of clicks
  • TI is the total number of impressions.

Click Through Rate Definition

Click through rate is a term used in digital advertising to describe the total rate at which ads are clicked on. This rate is typically measured as a percent. These metrics are analyzed on both the advertisers and publishers side.

Click Through Rate Example

How to calculate click through rate?

  1. First, determine the total number of clicks

    Over a given time period, determine the total number of clicks.

  2. Next, determine the total number of impressions

    Measure the total number of impressions over the same time period.

  3. Finally, calculate the click through rate.

    Using the formula above calculate the click through rate.

FAQ

What is a click through rate?

A click through rate is a term used in online advertising to describe the rate at which an ad is clicked on.

click through rate calculator
click through rate formula

Related Terms

ctr calculator
ctr formula
how to calculate ctr
ctr equation
ctr calculation formula
how do you calculate ctr
how to find ctr
ctr formula adwords
ctr cpc cpm formula
how would you determine the clickthrough rate
how to calculate ctr on facebook
how to find ctr in google analytics
ctr formula digital marketing
email ctr calculator
facebook ctr calculator
ctr calculator formula
ctr calculator clickz
ctr email formula
how to calculate ctr in adwords
how to calculate ctr adsense
adsense ctr calculator