Enter the total number of purchases and the total number of clicks into the Calculator. The calculator will evaluate the Click To Purchase Conversion Rate.

## Click To Purchase Conversion Rate Formula

CTP = P / C * 100

Variables:

- CTP is the Click To Purchase Conversion Rate (%)
- P is the total number of purchases
- C is the total number of clicks

To calculate the Click To Purchase Conversion Rate, divide the total number of purchases by the total number of clicks, then multiply by 100.

## How to Calculate Click To Purchase Conversion Rate?

The following steps outline how to calculate the Click To Purchase Conversion Rate.

- First, determine the total number of purchases.
- Next, determine the total number of clicks.
- Next, gather the formula from above = CTP = P / C * 100.
- Finally, calculate the Click To Purchase Conversion Rate.
- After inserting the variables and calculating the result, check your answer with the calculator above.

**Example Problem : **

Use the following variables as an example problem to test your knowledge.

total number of purchases = 30

total number of clicks = 100