Enter the total number of purchases and the total number of clicks into the Calculator. The calculator will evaluate the Click To Purchase Conversion Rate. 

Click To Purchase Conversion Rate Formula

CTP = P / C * 100

Variables:

  • CTP is the Click To Purchase Conversion Rate (%)
  • P is the total number of purchases
  • C is the total number of clicks

To calculate the Click To Purchase Conversion Rate, divide the total number of purchases by the total number of clicks, then multiply by 100.

How to Calculate Click To Purchase Conversion Rate?

The following steps outline how to calculate the Click To Purchase Conversion Rate.

  1. First, determine the total number of purchases. 
  2. Next, determine the total number of clicks. 
  3. Next, gather the formula from above = CTP = P / C * 100.
  4. Finally, calculate the Click To Purchase Conversion Rate.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total number of purchases = 30

total number of clicks = 100