Enter the total number of clicks and the total reach (views) into the Calculator. The calculator will evaluate the Click To Reach Ratio. 

Click To Reach Ratio Formula

CR = C / R *100

Variables:

  • CR is the Click To Reach Ratio (%)
  • C is the total number of clicks
  • R is the total reach (views)

To calculate the Click To Reach Ratio, divide the number of clicks by the total reach in views.

How to Calculate Click To Reach Ratio?

The following steps outline how to calculate the Click To Reach Ratio.


  1. First, determine the total number of clicks. 
  2. Next, determine the total reach (views). 
  3. Next, gather the formula from above = CR = C / R *100.
  4. Finally, calculate the Click To Reach Ratio.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total number of clicks = 5

total reach (views) = 2000

Frequently Asked Questions (FAQ)

What is the significance of the Click To Reach Ratio in digital marketing?

The Click To Reach Ratio is a key performance indicator (KPI) in digital marketing that measures the effectiveness of an advertising campaign. A higher ratio indicates that a greater proportion of the audience engaged with the ad by clicking on it, suggesting a successful campaign.

How can improving the Click To Reach Ratio benefit my marketing campaign?

Improving the Click To Reach Ratio can lead to higher engagement rates, more traffic to your website, and potentially higher conversion rates. It indicates that your content or ad is relevant and appealing to your target audience, thereby increasing the chances of achieving your campaign objectives.

Are there any tools available to help calculate the Click To Reach Ratio?

Yes, there are several online calculators and marketing analytics tools available that can help you calculate the Click To Reach Ratio. These tools often provide additional insights into your campaign’s performance, helping you make informed decisions.

Can the Click To Reach Ratio vary by industry or type of campaign?

Yes, the Click To Reach Ratio can vary significantly depending on the industry, target audience, and type of campaign. What constitutes a “good” ratio can differ, so it’s important to benchmark your results against similar campaigns or industry averages to gauge performance accurately.