Enter the total number of likes received and the cost spent on promotion into the calculator to determine the cost per like.

## Cost Per Like Formula

The following equation is used to calculate the Cost Per Like.

CPLi = PC / #L

• Where CPLi is the cost per like ($/like) • PC is the total promotional cost ($)
• #L is the number of likes received

To calculate the cost per like, simply divide the total promotion cost by the number of like received.

## What is Cost Per Like?

Definition:

A cost per like is the average cost it takes to get one like on a social media platform through promotional means or advertising.

## How to Calculate Cost Per Like?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per Like.

First, determine the total promotional cost. In this case, a post was promoted for 2 days for $2,000.00. Next, determine the number of likes received. For this example, there were 50 likes over those 2 day. Finally, calculate the cost per like using the formula above: CPLi = PC / #L CPLi =$2,000.00 / 50

CPLi = \$25 / like