Enter the total number of likes received and the cost spent on promotion into the calculator to determine the cost per like.

Cost Per Like Formula

The following equation is used to calculate the Cost Per Like.

CPLi = PC / L 
  • Where CPLi is the cost per like ($/like)
  • PC is the total promotional cost ($)
  • #L is the number of likes received

To calculate the cost per like, simply divide the total promotion cost by the number of like received.

What is Cost Per Like?


A cost per like is the average cost it takes to get one like on a social media platform through promotional means or advertising.

How to Calculate Cost Per Like?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per Like.

First, determine the total promotional cost. In this case, a post was promoted for 2 days for $2,000.00.

Next, determine the number of likes received. For this example, there were 50 likes over those 2 day.

Finally, calculate the cost per like using the formula above:

CPLi = PC / #L

CPLi = $2,000.00 / 50

CPLi = $25 / like