Enter the number of new customers and the total cost spent into the calculator to determine the cost per new customer.
- Customer Acquisition Cost (CAC) Calculator
- Customer Lifetime Value (CLV) Calculator
- Cost Per User Calculator
- Cost Per Visit Calculator
Cost Per New Customer Formula
The following equation is used to calculate the Cost Per New Customer.
CNC = AC / #NC
- Where CNC is the cost per new customer ($/customer)
- AC is the total advertising/marketing/etc costs to get new customers ($)
- #NC is the number of new customers
To calculate the cost per new customer, divide the cost spent on advertising/etc. to acquire customers by the total number of new customers.
What is a Cost Per New Customer?
Definition:
The cost per new customer is defined as the price paid on average to receive one new customer to a business.
How to Calculate Cost Per New Customer?
Example Problem:
The following example outlines the steps and information needed to calculate Cost Per New Customer.
First, determine the amount spent on getting customers. In this example, the cost is $3,000.00.
Next, determine the number of new customers. For this problem, there are 1000 new customers.
Finally, calculate the cost per new customer using the formula above:
CNC = AC / #NC
CNC = $3000.00 / 1000
CNC = $3.00 / new customer
