Enter the number of new customers and the total cost spent into the calculator to determine the cost per new customer.

Cost Per New Customer Formula

The following equation is used to calculate the Cost Per New Customer.

CNC = AC / #NC

  • Where CNC is the cost per new customer ($/customer)
  • AC is the total advertising/marketing/etc costs to get new customers ($)
  • #NC is the number of new customers

To calculate the cost per new customer, divide the cost spent on advertising/etc. to acquire customers by the total number of new customers.

What is a Cost Per New Customer?


The cost per new customer is defined as the price paid on average to receive one new customer to a business.

How to Calculate Cost Per New Customer?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per New Customer.

First, determine the amount spent on getting customers. In this example, the cost is $3,000.00.

Next, determine the number of new customers. For this problem, there are 1000 new customers.

Finally, calculate the cost per new customer using the formula above:

CNC = AC / #NC

CNC = $3000.00 / 1000

CNC = $3.00 / new customer