Enter the number of new customers and the total cost spent into the calculator to determine the cost per new customer.

Cost Per New Customer Formula

The following equation is used to calculate the Cost Per New Customer.

  • Where CNC is the cost per new customer ($/customer)
  • AC is the total advertising/marketing/etc costs to get new customers ($)
  • #NC is the number of new customers

To calculate the cost per new customer, divide the cost spent on advertising/etc. to acquire customers by the total number of new customers.

What is a Cost Per New Customer?


The cost per new customer is defined as the price paid on average to receive one new customer to a business.

How to Calculate Cost Per New Customer?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per New Customer.

First, determine the amount spent on getting customers. In this example, the cost is $3,000.00.

Next, determine the number of new customers. For this problem, there are 1000 new customers.

Finally, calculate the cost per new customer using the formula above:

CNC = AC / #NC

CNC = $3000.00 / 1000

CNC = $3.00 / new customer


What factors can affect the Cost Per New Customer (CNC)?

Several factors can influence the CNC, including the effectiveness of the marketing campaign, the target audience’s response, the channels used for advertising (digital, print, etc.), and the overall market conditions. Changes in any of these factors can lead to fluctuations in the CNC.

How can businesses reduce their Cost Per New Customer?

Businesses can reduce their CNC by optimizing their marketing strategies, targeting the right audience more effectively, improving the conversion rate of their campaigns, and leveraging more cost-effective marketing channels. Additionally, refining the product or service offering to better meet customer needs can also help attract more customers at a lower cost.

Why is understanding Cost Per New Customer important for businesses?

Understanding CNC is crucial for businesses as it helps in assessing the efficiency of marketing efforts and budget allocation. It provides insights into how much is being spent to acquire a new customer, which is vital for calculating return on investment (ROI) and ensuring sustainable growth. It also aids in strategic planning and resource allocation to optimize marketing campaigns and reduce acquisition costs.