Enter the number of new customers and the total cost spent into the calculator to determine the cost per new customer.

## Cost Per New Customer Formula

The following equation is used to calculate the Cost Per New Customer.

CNC = AC / #NC

• Where CNC is the cost per new customer (\$/customer)
• AC is the total advertising/marketing/etc costs to get new customers (\$)
• #NC is the number of new customers

To calculate the cost per new customer, divide the cost spent on advertising/etc. to acquire customers by the total number of new customers.

## What is a Cost Per New Customer?

Definition:

The cost per new customer is defined as the price paid on average to receive one new customer to a business.

## How to Calculate Cost Per New Customer?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per New Customer.

First, determine the amount spent on getting customers. In this example, the cost is \$3,000.00.

Next, determine the number of new customers. For this problem, there are 1000 new customers.

Finally, calculate the cost per new customer using the formula above:

CNC = AC / #NC

CNC = \$3000.00 / 1000

CNC = \$3.00 / new customer