Enter the total cost ($) and the number of pixels into the Calculator. The calculator will evaluate the Cost Per Pixel. 

Cost Per Pixel Formula



  • CPPX is the Cost Per Pixel ($/pixel)
  • TC is the total cost ($)
  • PX is the number of pixels

To calculate the Cost Per Pixel, divide the cost by the number of pixels.

How to Calculate Cost Per Pixel?

The following steps outline how to calculate the Cost Per Pixel.

  1. First, determine the total cost ($). 
  2. Next, determine the number of pixels. 
  3. Next, gather the formula from above = CPPX = TC / PX.
  4. Finally, calculate the Cost Per Pixel.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total cost ($) = 500

number of pixels = 120


What is a pixel and why is it important in digital imaging?

A pixel, short for picture element, is the smallest unit of a digital image or graphic that can be displayed and edited on a computer screen. Pixels are crucial in digital imaging because they represent the basic building block of digital photographs and designs, determining the resolution and quality of an image.

How does the total cost impact the cost per pixel calculation?

The total cost directly impacts the cost per pixel calculation as it represents the numerator in the formula CPPX = TC / PX. A higher total cost will result in a higher cost per pixel, assuming the number of pixels remains constant. This calculation helps in assessing the value or efficiency of digital imaging investments.

Can the number of pixels affect the quality of a digital image?

Yes, the number of pixels can significantly affect the quality of a digital image. Higher pixel counts generally lead to higher image resolution, which means finer details can be captured and displayed, resulting in clearer and more detailed images. However, the quality also depends on other factors such as the sensor quality and the lens used in capturing the image.

Why might someone need to calculate the cost per pixel?

Calculating the cost per pixel is useful for several reasons, including budgeting for digital advertising, assessing the cost-effectiveness of digital imaging projects, or comparing the efficiency of different digital cameras or screens. It provides a quantifiable metric to gauge the economic value of digital visual assets relative to their quality and resolution.