Enter the total amount spent on advertising and marketing and the total number of votes received into the calculator to determine the cost per vote.

Cost Per Vote Formula

The following equation is used to calculate the Cost Per Vote.

  • Where CpV is the cost per vote ($/vote)
  • TCM is the total cost or marketing ($)
  • TVR is the total number of votes received

To calculate the cost per vote, divide the cost of advertising by the number of votes received.

What is Cost Per Vote?


A cost per vote is a metric used to describe the average cost a campaign needs to spent on marketing and advertising to receive one vote in an election.

How to Calculate Cost Per Vote?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per Vote.

First, determine the total amount spent on marketing. In this example, the campaign spent $100,000.00 on marketing.

Next, determine the total number of votes received during the election. In this case, there were 10,000 votes received by the candidate.

Finally, calculate the cost per vote using the formula above:


CpV = $100,000.00 / 10,000.00

CpV = $10 / vote