Enter the total customer defections and the total customers into the Calculator. The calculator will evaluate the Customer Defection Rate.

## Customer Defection Rate Formula

CDR = CD / C * 100

Variables:

- CDR is the Customer Defection Rate (%)
- CD is the total customer defections
- C is the total customers

To calculate the Customer Defection Rate, divide the total customer defections by the total number of customers, then multiply by 100.

## How to Calculate Customer Defection Rate?

The following steps outline how to calculate the Customer Defection Rate.

- First, determine the total customer defections.
- Next, determine the total customers.
- Next, gather the formula from above = CDR = CD / C * 100.
- Finally, calculate the Customer Defection Rate.
- After inserting the variables and calculating the result, check your answer with the calculator above.

**Example Problem : **

Use the following variables as an example problem to test your knowledge.

total customer defections = 50

total customers = 750