Enter the total engagement rate (%) and the total number of posts into the Calculator. The calculator will evaluate the Engagement Rate Per Post. 

Engagement Rate Per Post Formula



  • ERPP is the Engagement Rate Per Post (%/post)
  • ER is the total engagement rate (%)
  • P is the total number of posts

To calculate the Engagement Rate Per Post, divide the total engagement rate by the number of posts.

How to Calculate Engagement Rate Per Post?

The following steps outline how to calculate the Engagement Rate Per Post.

  1. First, determine the total engagement rate (%). 
  2. Next, determine the total number of posts. 
  3. Next, gather the formula from above = ERPP = ER / P.
  4. Finally, calculate the Engagement Rate Per Post.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total engagement rate (%) = 5

total number of posts = 20

Frequently Asked Questions

What is a good engagement rate per post?

A good engagement rate per post varies by platform and industry, but generally, rates between 1% to 5% are considered healthy. Higher rates indicate strong audience interest and interaction.

How can I improve my engagement rate per post?

Improving engagement rates can involve strategies such as posting consistently, using high-quality visuals, engaging with your audience through comments and messages, and tailoring content to meet the interests and needs of your audience.

Does the time of posting affect engagement rates?

Yes, the time of posting can significantly affect engagement rates. It’s important to analyze your audience and determine when they are most active on the platform you are using. Posting during these peak times can increase visibility and engagement.

Why is engagement rate per post important?

Engagement rate per post is a key metric that helps gauge the effectiveness of your content and its ability to resonate with your audience. A higher engagement rate indicates that your content is interesting, valuable, and engaging to your audience, which can lead to increased loyalty and conversion rates.