Enter the average number of impressions per post and the cost per 1000 impressions (CPM) into the Influencer Cost Calculator. The calculator will evaluate and display the Influencer Cost.
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Influencer Cost Formula
The following formula is used to calculate the Influencer Cost.
IC = #I /1000 * CPM
- Where IC is the Influencer Cost ($)
- #I is the average number of impressions per post
- CPM is the cost per 1000 impressions (CPM)
How to Calculate Influencer Cost?
The following example problems outline how to calculate Influencer Cost.
Example Problem #1:
- First, determine the average number of impressions per post. The average number of impressions per post is given as 50000.
- Next, determine the cost per 1000 impressions (CPM). The cost per 1000 impressions (CPM) is provided as 2.5.
- Finally, calculate the Influencer Cost using the equation above:
IC = #I /1000 * CPM
The values given above are inserted into the equation below:
IC = 50000 /1000 * 2.5 = 75.00 ($)
Example Problem #2:
The variables needed for this problem are provided below:
average number of impressions per post = 7000
cost per 1000 impressions (CPM) = 5
Entering these values and solving gives:
IC = #I /1000 * CPM = 35.00 ($)
