Enter the average number of impressions per post and the cost per 1000 impressions (CPM) into the Influencer Cost Calculator. The calculator will evaluate and display the Influencer Cost.

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## Influencer Cost Formula

The following formula is used to calculate the Influencer Cost.

IC = I /1000 * CPM

- Where IC is the Influencer Cost ($)
- #I is the average number of impressions per post
- CPM is the cost per 1000 impressions (CPM)

To calculate an influencer cost, divide the impressions per post by 1000, then multiply by the CPM.

## How to Calculate Influencer Cost?

The following example problems outline how to calculate Influencer Cost.

Example Problem #1:

- First, determine the average number of impressions per post. The average number of impressions per post is given as 50000.
- Next, determine the cost per 1000 impressions (CPM). The cost per 1000 impressions (CPM) is provided as 2.5.
- Finally, calculate the Influencer Cost using the equation above:

IC = #I /1000 * CPM

The values given above are inserted into the equation below:

IC = 50000 /1000 * 2.5 = 75.00 ($)

Example Problem #2:** **

The variables needed for this problem are provided below:

average number of impressions per post = 7000

cost per 1000 impressions (CPM) = 5

Entering these values and solving gives:

IC = #I /1000 * CPM = 35.00 ($)