Enter the average number of impressions per post and the cost per 1000 impressions (CPM) into the Influencer Cost Calculator. The calculator will evaluate and display the Influencer Cost. 

Influencer Cost Formula

The following formula is used to calculate the Influencer Cost. 

IC = #I /1000 * CPM

  • Where IC is the Influencer Cost ($)
  • #I is the average number of impressions per post 
  • CPM is the cost per 1000 impressions (CPM) 

How to Calculate Influencer Cost?

The following example problems outline how to calculate Influencer Cost.

Example Problem #1:

  1. First, determine the average number of impressions per post. The average number of impressions per post is given as 50000.
  2. Next, determine the cost per 1000 impressions (CPM). The cost per 1000 impressions (CPM) is provided as 2.5.
  3. Finally, calculate the Influencer Cost using the equation above: 

IC = #I /1000 * CPM

The values given above are inserted into the equation below:

IC = 50000 /1000 * 2.5 = 75.00 ($)


Example Problem #2: 

The variables needed for this problem are provided below:

average number of impressions per post = 7000

cost per 1000 impressions (CPM) = 5

Entering these values and solving gives:

IC = #I /1000 * CPM = 35.00 ($)