Enter the average number of impressions per post and the cost per 1000 impressions (CPM) into the Influencer Cost Calculator. The calculator will evaluate and display the Influencer Cost. 

Influencer Cost Formula

The following formula is used to calculate the Influencer Cost. 

IC = I /1000 * CPM
  • Where IC is the Influencer Cost ($)
  • #I is the average number of impressions per post 
  • CPM is the cost per 1000 impressions (CPM) 

To calculate an influencer cost, divide the impressions per post by 1000, then multiply by the CPM.

How to Calculate Influencer Cost?

The following example problems outline how to calculate Influencer Cost.

Example Problem #1:

  1. First, determine the average number of impressions per post. The average number of impressions per post is given as 50000.
  2. Next, determine the cost per 1000 impressions (CPM). The cost per 1000 impressions (CPM) is provided as 2.5.
  3. Finally, calculate the Influencer Cost using the equation above: 

IC = #I /1000 * CPM

The values given above are inserted into the equation below:

IC = 50000 /1000 * 2.5 = 75.00 ($)

FAQ

What factors can influence the cost per 1000 impressions (CPM) in influencer marketing?

The cost per 1000 impressions (CPM) in influencer marketing can be influenced by several factors including the influencer’s reach, engagement rate, niche, platform used, and the specific campaign requirements. Seasonality and the advertiser’s industry can also affect CPM rates.

How can brands ensure they are getting a good return on investment (ROI) from influencer marketing?

Brands can ensure a good ROI from influencer marketing by carefully selecting influencers whose audience aligns with their target demographic, setting clear campaign objectives, tracking key performance indicators (KPIs) such as engagement rate and conversion rate, and using analytics tools to measure campaign performance.

Are there any alternatives to the cost per 1000 impressions (CPM) model for influencer marketing?

Yes, there are several alternatives to the CPM model in influencer marketing, including cost per engagement (CPE), cost per click (CPC), cost per acquisition (CPA), and flat fee arrangements. The choice of model depends on the campaign goals, budget, and the agreement between the brand and the influencer.