Enter the cost per follower ($) and the total number of followers into the Influencer Rate Calculator. The calculator will evaluate the Influencer Rate. 

Influencer Rate Formula

The following two example problems outline the steps and information needed to calculate the Influencer Rate.

INR = CPF * #F

  • Where INR is the Influencer Rate ($/post)
  • CPF is the cost per follower ($) 
  • #F is the total number of followers 

How to Calculate Influencer Rate?

The following example problems outline how to calculate Influencer Rate.

Example Problem #1:

  1. First, determine the cost per follower ($). 
    • The cost per follower ($) is given as: .05.
  2. Next, determine the total number of followers. 
    • The total number of followers is provided as: 100,000.
  3. Finally, calculate the Influencer Rate using the equation above: 

INR = CPF * #F

The values provided above are inserted into the equation below and computed.

INR = .05 * 100,000 = 5,000 ($/post)


Example Problem #2: 

For this problem, the variables required are provided below:

cost per follower ($) = .06

total number of followers = 200,000

Test your knowledge using the equation and check your answer with the calculator..

INR = CPF * #F = ?