Enter the total cost of the advertising and the total number of impressions served into the calculator to determine the Instagram cost per impression.
- Cost Per Mille (CPM) Calculator
- eCPM Calculator
- CPT (Cost Per Thousand) Calculator
- Cost Per Click Calculator
- Twitter Engagement Rate Calculator
- Cost Per Impression Calculator
- Cost Per Like Calculator
Instagram Cost Per Impression Formula
The following equation is used to calculate the Instagram Cost Per Impression.
ICI = TC / TI *1000
- Where ICI is the Instagram cost per 1000 impressions
- TC is the total cost of the marketing campaign ($)
- TI is the total number of impressions
To calculate the Instagram cost per impression, simply divide the cost by the number of impressions, then multiply by 1000 to get the result on a per 1000 impressions basis.
What is the cost per impression on Instagram?
The average cost per one thousand impressions on Instagram ranges from $1-$4.00.
Instagram marketing has become an essential element of a brand’s advertising and promotion strategies. However, the cost per impression, or CPIs, for Instagram varies greatly depending on several factors.
Using an analytics tool that tracks your performance will help you determine whether an Instagram campaign is worth the investment.
The first thing to understand is that there are multiple ways to buy Instagram advertising. You can run ads directly from your Instagram account, or you can use an ad platform like Facebook to assist you.
While both routes will get you in front of your target audience, they vary in price and quality. There are three types of impressions:
Organic: when users discover your photos in their feed because they follow you or someone who has interacted with your post
Reach: when people see your post because they searched for a hashtag or location that’s relevant to your business
Promoted: when you pay Instagram to boost a photo or video through their newsfeeds