Enter the total cost of the advertising and the total number of impressions served into the calculator to determine the Instagram cost per impression.

Instagram Cost Per Impression Formula

The following equation is used to calculate the Instagram Cost Per Impression.

ICI = TC / TI *1000
  • Where ICI is the Instagram cost per 1000 impressions
  • TC is the total cost of the marketing campaign ($)
  • TI is the total number of impressions

To calculate the Instagram cost per impression, simply divide the cost by the number of impressions, then multiply by 1000 to get the result on a per 1000 impressions basis.

What is the cost per impression on Instagram?

The average cost per one thousand impressions on Instagram ranges from $1-$4.00.

Instagram marketing has become an essential element of a brand’s advertising and promotion strategies. However, the cost per impression, or CPIs, for Instagram varies greatly depending on several factors.

Using an analytics tool that tracks your performance will help you determine whether an Instagram campaign is worth the investment.

The first thing to understand is that there are multiple ways to buy Instagram advertising. You can run ads directly from your Instagram account, or you can use an ad platform like Facebook to assist you.

While both routes will get you in front of your target audience, they vary in price and quality. There are three types of impressions:

Organic: when users discover your photos in their feed because they follow you or someone who has interacted with your post

Reach: when people see your post because they searched for a hashtag or location that’s relevant to your business

Promoted: when you pay Instagram to boost a photo or video through their newsfeeds