Enter the product revenue ($) and the total revenue ($) into the Calculator. The calculator will evaluate the Net Product Percentage. 

Net Product Percentage Formula

NPP = PR / TR * 100


  • NPP is the Net Product Percentage (%)
  • PR is the product revenue ($)
  • TR is the total revenue ($)

To calculate the Net Product Percentage, divide the product revenue by the total revenue, then multiply by 100.

How to Calculate Net Product Percentage?

The following steps outline how to calculate the Net Product Percentage.

  1. First, determine the product revenue ($). 
  2. Next, determine the total revenue ($). 
  3. Next, gather the formula from above = NPP = PR / TR * 100.
  4. Finally, calculate the Net Product Percentage.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

product revenue ($) = 50

total revenue ($) = 78


What is the importance of calculating Net Product Percentage (NPP)?

Calculating NPP is crucial for businesses as it helps in understanding the percentage of total revenue that comes from a specific product. This insight is valuable for making informed decisions regarding product pricing, marketing strategies, and resource allocation.

Can Net Product Percentage influence business decisions?

Yes, a high NPP indicates that a significant portion of a company’s revenue is generated from a particular product, which might influence the business to allocate more resources towards its promotion, production, and development. Conversely, a low NPP may lead to reevaluation or discontinuation of a product.

How can I improve my product’s Net Product Percentage?

Improving a product’s NPP can be achieved through various strategies such as enhancing the product’s quality, implementing effective marketing campaigns to increase sales, optimizing production processes to reduce costs, and adjusting pricing strategies to maximize revenue.

Are there any limitations to using Net Product Percentage as a metric?

While NPP provides valuable insights, it has limitations. It does not account for the costs associated with producing the product, nor does it measure profitability directly. Businesses should use it alongside other financial metrics to get a comprehensive understanding of a product’s performance.