Enter the number of opens and the number of impressions into the Open Rate Calculator. The calculator will evaluate the Open Rate.
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Open Rate Formula
The following two example problems outline the steps and information needed to calculate the Open Rate.
OR = #O / #I * 100
- Where OR is the Open Rate (%)
- #O is the number of opens
- #I is the number of impressions
How to Calculate Open Rate?
The following example problems outline how to calculate Open Rate.
Example Problem #1:
- First, determine the number of opens.
- The number of opens is given as: 100.
- Next, determine the number of impressions.
- The number of impressions is provided as: 400.
- Finally, calculate the Open Rate using the equation above:
OR = #O / #I * 100
The values provided above are inserted into the equation below and computed.
OR =100 / 400 * 100 = 25.00 (%)
Example Problem #2:
For this problem, the variables required are provided below:
number of opens = 15
number of impressions = 600
Test your knowledge using the equation and check your answer with the calculator..
OR = #O / #I * 100 = ?
