Enter the benefit of engagement ($) and the cost of engagement ($) into the Return on Engagement Calculator. The calculator will evaluate and display the Return on Engagement. 

Return on Engagement Formula

The following formula is used to calculate the Return on Engagement. 

ROEG = (B – C) / C * 100

  • Where ROEG is the Return on Engagement (%)
  • B is the benefit of engagement ($) 
  • C is the cost of engagement ($) 

How to Calculate Return on Engagement?

The following example problems outline how to calculate Return on Engagement.

Example Problem #1:

  1. First, determine the benefit of engagement ($). 
    • The benefit of engagement ($) is given as: 1,100.
  2. Next, determine the cost of engagement ($). 
    • The cost of engagement ($) is provided as: 800.
  3. Finally, calculate the Return on Engagement using the equation above: 

ROEG = (B – C) / C * 100

The values given above are inserted into the equation below and the solution is calculated:

ROEG = (1100 – 800) / 800 * 100 = 37.50 (%)


Example Problem #2: 

For this problem, the variables needed are provided below:

benefit of engagement ($) = 2000

cost of engagement ($) = 500

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer. 

ROEG = (B – C) / C * 100 = ?