Enter the benefit of engagement ($) and the cost of engagement ($) into the Return on Engagement Calculator. The calculator will evaluate and display the Return on Engagement.

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## Return on Engagement Formula

The following formula is used to calculate the Return on Engagement.

**ROEG = (B – C) / C * 100**

- Where ROEG is the Return on Engagement (%)
- B is the benefit of engagement ($)
- C is the cost of engagement ($)

## How to Calculate Return on Engagement?

The following example problems outline how to calculate Return on Engagement.

Example Problem #1:

- First, determine the benefit of engagement ($).
- The benefit of engagement ($) is given as: 1,100.

- Next, determine the cost of engagement ($).
- The cost of engagement ($) is provided as: 800.

- Finally, calculate the Return on Engagement using the equation above:

ROEG = (B – C) / C * 100

The values given above are inserted into the equation below and the solution is calculated:

ROEG = (1100 – 800) / 800 * 100 = 37.50 (%)

Example Problem #2:** **

For this problem, the variables needed are provided below:

benefit of engagement ($) = 2000

cost of engagement ($) = 500

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer.

ROEG = (B – C) / C * 100** = ?**