Enter the benefit of engagement ($) and the cost of engagement ($) into the Return on Engagement Calculator. The calculator will evaluate and display the Return on Engagement.
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Return on Engagement Formula
The following formula is used to calculate the Return on Engagement.
ROEG = (B – C) / C * 100
- Where ROEG is the Return on Engagement (%)
- B is the benefit of engagement ($)
- C is the cost of engagement ($)
How to Calculate Return on Engagement?
The following example problems outline how to calculate Return on Engagement.
Example Problem #1:
- First, determine the benefit of engagement ($).
- The benefit of engagement ($) is given as: 1,100.
- Next, determine the cost of engagement ($).
- The cost of engagement ($) is provided as: 800.
- Finally, calculate the Return on Engagement using the equation above:
ROEG = (B – C) / C * 100
The values given above are inserted into the equation below and the solution is calculated:
ROEG = (1100 – 800) / 800 * 100 = 37.50 (%)
Example Problem #2:
For this problem, the variables needed are provided below:
benefit of engagement ($) = 2000
cost of engagement ($) = 500
This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer.
ROEG = (B – C) / C * 100 = ?
