Enter the total increase in traffic (visitors), the value of each visitor ($/visitor), and the cost spent on SEO ($) into the Return on SEO Calculator. The calculator will evaluate and display the Return on SEO.
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Return on SEO Formula
The following formula is used to calculate the Return on SEO.
ROSEO = (T * V – C) / C * 100
- Where ROSEO is the Return on SEO (%)
- T is the total increase in traffic (visitors)
- V is the value of each visitor ($/visitor)
- C is the cost spent on SEO ($)
How to Calculate Return on SEO?
The following example problems outline how to calculate Return on SEO.
Example Problem #1
- First, determine the total increase in traffic (visitors).
- The total increase in traffic (visitors) is calculated to be : 600.
- Next, determine the value of each visitor ($/visitor).
- The value of each visitor ($/visitor) is measured to be: 3.
- Next, determine the cost spent on SEO ($).
- The cost spent on SEO ($) is found to be: 1000.
- Finally, calculate the Return on SEO using the formula above:
ROSEO = (T * V – C) / C * 100
The values given above are inserted into the equation below and the solution is calculated:
ROSEO = ( 600* 3 – 1000) / 1000 * 100 = 80 (%)
Example Problem #2
The variables needed for this problem are provided below:
total increase in traffic (visitors) = 700
value of each visitor ($/visitor) = 4
cost spent on SEO ($) = 1500
This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer.
ROSEO = (T * V – C) / C * 100 = (%)
