Enter the total increase in traffic (visitors), the value of each visitor ($/visitor), and the cost spent on SEO ($) into the Return on SEO Calculator. The calculator will evaluate and display the Return on SEO. 

Return on SEO Formula

The following formula is used to calculate the Return on SEO. 

ROSEO = (T * V  - C) / C * 100
  • Where ROSEO is the Return on SEO (%)
  • T is the total increase in traffic (visitors) 
  • V is the value of each visitor ($/visitor) 
  • C is the cost spent on SEO ($) 

How to Calculate Return on SEO?

The following example problems outline how to calculate Return on SEO.

Example Problem #1

  1. First, determine the total increase in traffic (visitors).
    • The total increase in traffic (visitors) is calculated to be : 600.
  2. Next, determine the value of each visitor ($/visitor).
    • The value of each visitor ($/visitor) is measured to be: 3.
  3. Next, determine the cost spent on SEO ($).
    • The cost spent on SEO ($) is found to be: 1000.
  4. Finally, calculate the Return on SEO using the formula above: 

ROSEO = (T * V  – C) / C * 100

The values given above are inserted into the equation below and the solution is calculated:

ROSEO = ( 600* 3  – 1000) / 1000 * 100 = 80 (%)

FAQ

What factors can affect the value of each visitor in SEO calculations?

The value of each visitor in SEO calculations can be affected by several factors including the industry niche, the conversion rate of the website, the average order value, and the customer lifetime value. Additionally, the quality of the traffic and how well the website meets the needs of its visitors can also influence the visitor’s value.

How can businesses improve their Return on SEO?

Businesses can improve their Return on SEO by optimizing their website content for relevant keywords, improving site speed and user experience, building high-quality backlinks, and regularly analyzing and adjusting their SEO strategy based on performance data. Focusing on high-intent keywords that are likely to convert and improving the conversion rate of the website are also crucial steps.

Is it possible to have a negative Return on SEO?

Yes, it is possible to have a negative Return on SEO. This can happen if the cost spent on SEO efforts exceeds the revenue generated from the increase in traffic. A negative ROI could indicate that the SEO strategy is not effective or that the costs are too high relative to the value of the traffic being generated. It may also suggest the need for a reassessment of the SEO tactics being used or the overall marketing strategy.