Enter the total increase in traffic (visitors), the value of each visitor ($/visitor), and the cost spent on SEO ($) into the Return on SEO Calculator. The calculator will evaluate and display the Return on SEO.

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## Return on SEO Formula

The following formula is used to calculate the Return on SEO.

**ROSEO = (T * V – C) / C * 100**

- Where ROSEO is the Return on SEO (%)
- T is the total increase in traffic (visitors)
- V is the value of each visitor ($/visitor)
- C is the cost spent on SEO ($)

## How to Calculate Return on SEO?

The following example problems outline how to calculate Return on SEO.

**Example Problem #1**

- First, determine the total increase in traffic (visitors).
- The total increase in traffic (visitors) is calculated to be : 600.

- Next, determine the value of each visitor ($/visitor).
- The value of each visitor ($/visitor) is measured to be: 3.

- Next, determine the cost spent on SEO ($).
- The cost spent on SEO ($) is found to be: 1000.

- Finally, calculate the Return on SEO using the formula above:

ROSEO = (T * V – C) / C * 100

The values given above are inserted into the equation below and the solution is calculated:

ROSEO = ( 600* 3 – 1000) / 1000 * 100 = 80 (%)

**Example Problem #2**

The variables needed for this problem are provided below:

total increase in traffic (visitors) = 700

value of each visitor ($/visitor) = 4

cost spent on SEO ($) = 1500

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer.

ROSEO = (T * V – C) / C * 100 =** **(%)