Enter the total increase in traffic (visitors), the value of each visitor ($/visitor), and the cost spent on SEO ($) into the Return on SEO Calculator. The calculator will evaluate and display the Return on SEO.

## Return on SEO Formula

The following formula is used to calculate the Return on SEO.

ROSEO = (T * V  - C) / C * 100
• Where ROSEO is the Return on SEO (%)
• T is the total increase in traffic (visitors)
• V is the value of each visitor ($/visitor) • C is the cost spent on SEO ($)

## How to Calculate Return on SEO?

The following example problems outline how to calculate Return on SEO.

Example Problem #1

1. First, determine the total increase in traffic (visitors).
• The total increase in traffic (visitors) is calculated to be : 600.
2. Next, determine the value of each visitor ($/visitor). • The value of each visitor ($/visitor) is measured to be: 3.
3. Next, determine the cost spent on SEO ($). • The cost spent on SEO ($) is found to be: 1000.
4. Finally, calculate the Return on SEO using the formula above:

ROSEO = (T * V  – C) / C * 100

The values given above are inserted into the equation below and the solution is calculated:

ROSEO = ( 600* 3  – 1000) / 1000 * 100 = 80 (%)

Example Problem #2

The variables needed for this problem are provided below:

total increase in traffic (visitors) = 700

value of each visitor ($/visitor) = 4 cost spent on SEO ($) = 1500

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer.

ROSEO = (T * V  – C) / C * 100 = (%)