Enter the total number of sales and the total number of leads into the calculator to determine the Sales Efficiency. 

Sales Efficiency Formula

The following formula is used to calculate the Sales Efficiency. 

Esales = S / L * 100
  • Where Esales is the Sales Efficiency (%)
  • S is the total number of sales 
  • L is the total number of leads 

To calculate a sales efficiency, divide the number sales by the number of leads, then multiply by 100.

How to Calculate Sales Efficiency?

The following two example problems outline how to calculate the Sales Efficiency.

Example Problem #1:

  1. First, determine the total number of sales. In this example, the total number of sales is given as 50.
  2. Next, determine the total number of leads. For this problem, the total number of leads is given as 70.
  3. Finally, calculate the Sales Efficiency using the equation above: 

Esales = S / L * 100

Inserting the values from above and solving the equation: 

Esales = 50 / 70 * 100 = 71.42 (%)

Example Problem #2: 

Using the same process as above, first define the variables required by the formula. In this case, these values are:

total number of sales = 15

total number of leads = 20

Entering these values yields:

Esales = 15/ 20 * 100 = 75 (%)