Enter the wholesale sell price ($) and the wholesale purchase price ($) into the Wholesale Margin Calculator. The calculator will evaluate and display the Wholesale Margin. 

Wholesale Margin Formula

The following formula is used to calculate the Wholesale Margin. 

WM = (WSP – WPP) / WSP * 100

  • Where WM is the Wholesale Margin (%)
  • WSP is the wholesale sell price ($) 
  • WPP is the wholesale purchase price ($) 

How to Calculate Wholesale Margin?

The following example problems outline how to calculate Wholesale Margin.

Example Problem #1:

  1. First, determine the wholesale sell price ($). 
    • The wholesale sell price ($) is given as:  50.
  2. Next, determine the wholesale purchase price ($). 
    • The wholesale purchase price ($) is provided as: 30.
  3. Finally, calculate the Wholesale Margin using the equation above: 

WM = (WSP – WPP) / WSP * 100

The values given above are inserted into the equation below and the solution is calculated:

WM = (50 – 30) / 50 * 100 = 40 (%)


Example Problem #2: 

For this problem, the variables required are provided below:

wholesale sell price ($) = 60

wholesale purchase price ($) = 10

Test your knowledge using the equation and check your answer with the calculator above.

WM = (WSP – WPP) / WSP * 100 = ?