Enter the daily active users (DAU), average revenue per user (ARPU), and monthly active users (MAU) into the calculator to determine the monthly app revenue; this calculator can also evaluate any of the variables given the others are known.

App Revenue Formula

The following formula is used to calculate the monthly app revenue:

AR = (D * ARPU * MAU) / 1000


  • AR is the monthly app revenue
  • D is the daily active users (DAU)
  • ARPU is the average revenue per user
  • MAU is the monthly active users

To calculate the monthly app revenue, multiply the daily active users (DAU) by the average revenue per user (ARPU), then multiply the result by the monthly active users (MAU). Divide the final result by 1000 to convert it to the desired unit.

What is a App Revenue?

App revenue refers to the income generated from a mobile application, which can be derived from various sources. The most common source is through direct sales of the app on platforms like Google Play Store or Apple’s App Store, where a user pays a one-time fee to download and use the app. Another source is through in-app purchases, where users pay for additional features, content, or services within the app. Subscription-based apps generate revenue by charging users a recurring fee for continued access to the app’s services. Advertising is another significant source of app revenue, where businesses pay to display their ads within the app, either as banners, pop-ups, or integrated content. The amount of revenue an app generates depends on factors like its pricing strategy, user base, popularity, and the effectiveness of its monetization strategies.

How to Calculate App Revenue?

The following steps outline how to calculate the App Revenue.

  1. First, determine the number of app downloads.
  2. Next, determine the price of the app ($).
  3. Next, multiply the number of app downloads by the price of the app to calculate the total app revenue.
  4. Finally, calculate the App Revenue.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem:

Use the following variables as an example problem to test your knowledge.

Number of app downloads = 500

Price of the app ($) = 2.99