Enter the total cost ($) and the number of surveys into the Calculator. The calculator will evaluate the Cost Per Survey. 

Cost Per Survey Formula



  • CPSR is the Cost Per Survey ($/survey)
  • TC is the total cost ($)
  • SUR is the number of surveys

To calculate the Cost Per Survey, divide the total cost by the number of surveys.

How to Calculate Cost Per Survey?

The following steps outline how to calculate the Cost Per Survey.

  1. First, determine the total cost ($). 
  2. Next, determine the number of surveys. 
  3. Next, gather the formula from above = CPSR = TC / SUR.
  4. Finally, calculate the Cost Per Survey.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total cost ($) = 780

number of surveys = 890


What is the importance of calculating Cost Per Survey?

Calculating the Cost Per Survey helps businesses and researchers understand the efficiency of their survey campaigns, allowing for better budget allocation and insights into the cost-effectiveness of their data collection methods.

Can the Cost Per Survey formula be used for online and offline surveys alike?

Yes, the Cost Per Survey formula is versatile and can be applied to both online and offline surveys. The total cost and number of surveys are the primary variables, regardless of the survey medium.

How can reducing the Cost Per Survey benefit a company?

Reducing the Cost Per Survey can significantly benefit a company by lowering the overall expenses of market research, thereby increasing the return on investment (ROI) for survey campaigns and freeing up resources for other initiatives.