Enter the total sales and total potential sales into the calculator to determine the sales rate. This calculator can also evaluate any of the variables given the others are known.

## Sales Rate Formula

The following formula is used to calculate the sales rate.

SR = (TS / TP) * 100

Variables:

- SR is the sales rate (%)
- TS is the total sales made in a specific period (units or $)
- TP is the total potential sales in the same period (units or $)

To calculate the sales rate, divide the total sales made in a specific period by the total potential sales in the same period. Multiply the result by 100 to convert it into a percentage. This will give you the sales rate, which represents the efficiency of the sales process or the salesperson’s ability to close deals. A higher sales rate indicates a higher efficiency and effectiveness in sales, while a lower rate may indicate issues with the product, pricing, or sales tactics.

## What is a Sales Rate?

A sales rate refers to the speed at which a company’s inventory is sold or the rate at which a salesperson is able to close deals. It is typically measured over a specific period of time, such as monthly or annually. This metric is crucial for businesses as it helps in forecasting future sales, managing inventory, and assessing the effectiveness of sales strategies and personnel. A high sales rate indicates strong demand and efficient sales processes, while a low rate may signal problems with product quality, pricing, or sales tactics.

## How to Calculate Sales Rate?

The following steps outline how to calculate the Sales Rate.

- First, determine the total sales made in a specific period (TS) in units or $.
- Next, determine the total potential sales in the same period (TP) in units or $.
- Next, use the formula SR = (TS / TP) * 100 to calculate the Sales Rate.
- Finally, calculate the Sales Rate.
- After inserting the variables and calculating the result, check your answer with the calculator above.

**Example Problem : **

Use the following variables as an example problem to test your knowledge.

total sales made in a specific period (TS) = 500 units

total potential sales in the same period (TP) = 1000 units