Calculate average order value, total revenue, or number of orders from any two ecommerce inputs: revenue, order count, and AOV values.
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AOV Formula
The basic average order value formula is:
The same relationship can be rearranged to solve for total revenue or total number of orders:
- AOV = average order value, in dollars per order
- TR = total revenue, in dollars
- O = total number of orders
The calculator uses whichever two values you enter to solve for the missing value. If you enter total revenue and total number of orders, it calculates average order value. If you enter average order value and orders, it calculates total revenue. If you enter total revenue and average order value, it estimates the number of orders.
Common AOV Benchmarks by Store Type
AOV varies widely by product category, price point, and customer behavior. The table below gives general reference ranges for interpreting your result.
| Store or product type | Typical AOV range | What usually affects it |
|---|---|---|
| Low-cost consumer goods | $10 to $40 | Small basket sizes, repeat purchases, shipping thresholds |
| Apparel and accessories | $50 to $120 | Discounts, bundles, seasonal demand, returns |
| Home goods and furniture | $150 to $600+ | Higher item prices, financing, large-ticket purchases |
| B2B or wholesale orders | $250 to $2,000+ | Bulk buying, contract pricing, minimum order quantities |
How Changes in AOV Affect Revenue
| Orders per month | AOV | Monthly revenue |
|---|---|---|
| 500 | $40 | $20,000 |
| 500 | $50 | $25,000 |
| 500 | $60 | $30,000 |
| 500 | $75 | $37,500 |
Example AOV Calculations
Example 1: Calculate average order value
You have $18,000 in total revenue from 300 orders.
Your average order value is $60.00 per order.
Example 2: Calculate total revenue
Your average order value is $85 and you received 420 orders.
Your total revenue is $35,700.00.
AOV Calculator FAQ
What does average order value tell you?
Average order value tells you how much revenue you earn per order on average. It is useful for tracking customer spending patterns, comparing sales periods, and estimating how changes in pricing, bundling, or promotions may affect revenue.
Should shipping and tax be included in AOV?
It depends on the purpose of the calculation. For sales performance, many businesses use product revenue only and exclude tax and shipping. For cash collected per order, you may include shipping fees and taxes. Use the same method each time so your AOV comparisons stay consistent.
Why does the order count need to be greater than zero?
AOV is calculated by dividing revenue by the number of orders. Dividing by zero is not valid, so you need at least one order to calculate average order value.
