Calculate CPS, total cost, or sales by entering any two values to find cost per sale, total spend, or number of sales in dollars.
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CPS Formula
The CPS calculator uses the relationship between total cost spent, total sales made, and cost per sale. Enter any two values, and the missing value is calculated from the same basic formula.
CPS = Total Cost Spent / Total Number of Sales Made
Total Cost Spent = CPS * Total Number of Sales Made
Total Number of Sales Made = Total Cost Spent / CPS
- CPS = cost per sale, usually shown in dollars per sale
- Total Cost Spent = the total amount spent to generate sales
- Total Number of Sales Made = the number of completed sales from that spending
If you leave CPS blank, the calculator divides total cost by total sales. If you leave Total Cost Spent blank, it multiplies CPS by the number of sales. If you leave Total Number of Sales Made blank, it divides total cost by CPS.
Common CPS Benchmarks and What They Mean
CPS is most useful when compared with your average profit per sale. A lower CPS is usually better, but the result only makes sense when you know how much each sale is worth.
| CPS Compared With Profit Per Sale | General Meaning |
|---|---|
| CPS is lower than profit per sale | The campaign may be profitable before other fixed costs. |
| CPS is equal to profit per sale | The campaign is near break-even on a per-sale basis. |
| CPS is higher than profit per sale | The campaign may be losing money unless repeat purchases or upsells make up the difference. |
| Input You Know | Input You Know | Result You Can Find |
|---|---|---|
| Total Cost Spent | Total Sales Made | CPS |
| CPS | Total Sales Made | Total Cost Spent |
| Total Cost Spent | CPS | Total Sales Made |
Example CPS Calculations
Example 1: Calculate CPS
You spent $2,400 and made 80 sales.
CPS = 2400 / 80 = 30
Your cost per sale is $30.00 per sale.
Example 2: Calculate Total Cost Spent
Your CPS is $18.50 and you made 120 sales.
Total Cost Spent = 18.50 * 120 = 2220
Your total cost spent is $2,220.00.
FAQ
What does CPS mean?
CPS means cost per sale. It tells you how much you spent, on average, to generate one sale. For example, if you spent $500 and made 25 sales, your CPS is $20 per sale.
Is a lower CPS always better?
A lower CPS is usually better, but it does not tell the full story by itself. You should compare CPS with your revenue, gross profit, and customer lifetime value. A $50 CPS may be good for a product with $200 profit per sale, but bad for a product with $20 profit per sale.
Why can’t sales or CPS be zero in some calculations?
The calculator cannot divide by zero. If total sales are zero, CPS cannot be calculated because there are no sales to divide the cost across. If CPS is zero, total sales cannot be calculated from cost divided by CPS.
