Enter the total transaction revenue ($) and the number of transactions into the Calculator. The calculator will evaluate the Average Transaction Value. 

Average Transaction Value Formula



  • ATV is the Average Transaction Value ($/transaction)
  • TTC is the total transaction revenue ($)
  • T is the number of transactions

To calculate the Average Transaction Value, divide the total transaction value by the number of transactions.

How to Calculate Average Transaction Value?

The following steps outline how to calculate the Average Transaction Value.

  1. First, determine the total transaction revenue ($). 
  2. Next, determine the number of transactions. 
  3. Next, gather the formula from above = ATV = TTC / T.
  4. Finally, calculate the Average Transaction Value.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total transaction revenue ($) = 5000

number of transactions = 30