Enter the total number of live person contacts and the total number of leads into the Calculator. The calculator will evaluate the Contact Rate. 

Contact Rate Formula

CR = LC / TL * 100


  • CR is the Contact Rate (%)
  • LC is the total number of live person contacts
  • TL is the total number of leads

To calculate the Contact Rate, divide the total number of live person contacts by the number of leads, then multiply by 100.

How to Calculate Contact Rate?

The following steps outline how to calculate the Contact Rate.

  1. First, determine the total number of live person contacts. 
  2. Next, determine the total number of leads. 
  3. Next, gather the formula from above = CR = LC / TL * 100.
  4. Finally, calculate the Contact Rate.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total number of live person contacts = 9

total number of leads = 10


What is a good contact rate in sales or marketing?

A good contact rate can vary depending on the industry and the method of contact, but generally, a rate of 20% to 30% is considered good for cold contacts. For warmer leads, this percentage can be higher.

How can improving the contact rate benefit a business?

Improving the contact rate can lead to more successful conversations, increased sales opportunities, and better understanding of the target audience. It also indicates efficient lead generation and outreach strategies.

Are there any tools or software that can help increase the contact rate?

Yes, various CRM (Customer Relationship Management) tools, auto-dialers, and lead management systems can help businesses streamline their processes, manage leads more effectively, and ultimately increase their contact rates.

Can a low contact rate indicate problems within the sales or marketing process?

Yes, a low contact rate might indicate issues such as poor lead quality, ineffective outreach strategies, or a misalignment between the product/service and the target audience. It serves as a metric to reassess and refine sales and marketing tactics.