Calculate earnings per click from total earnings and clicks, or forecast earnings, break-even CPC, and net profit from conversions.
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Earnings Per Click (EPC) Formula
EPC = Total Earnings / Total Clicks
- EPC — earnings per click, in dollars
- Total Earnings — gross revenue or commission generated by the traffic
- Total Clicks — number of clicks that produced those earnings
When you only have conversion data, expand the numerator:
EPC = (Conversions x Payout) / Clicks
To forecast revenue from a known EPC:
Expected Earnings = EPC x Expected Clicks
EPC is gross by default. If you enter a cost per click (CPC), the calculator also returns net per click (EPC − CPC) and net profit. EPC only makes sense over a sample big enough to smooth out variance — usually 100+ clicks for offers with payouts under $50, more for higher-ticket offers.
EPC Benchmarks and Interpretation
EPC varies widely by traffic source, vertical, and offer type. Use these ranges as rough reference points, not targets.
| Channel / Offer Type | Typical EPC Range |
|---|---|
| Affiliate networks (broad average) | $0.10 – $1.00 |
| Email list (warm, niche) | $0.50 – $3.00 |
| Display / banner ads | $0.05 – $0.40 |
| High-ticket B2B / SaaS affiliate | $1.00 – $10.00+ |
| Pay-per-lead (CPL) offers | $0.20 – $2.00 |
| EPC vs. CPC | What It Means |
|---|---|
| EPC > CPC | Profitable. Scale traffic. |
| EPC ≈ CPC | Break-even. Optimize landing page or payout before scaling. |
| EPC < CPC | Losing money. Pause and rework creative, targeting, or offer. |
Worked Example
You sent 1,200 clicks to an affiliate offer. It produced 18 sales at a $25 commission each. Your paid traffic costs $0.30 per click.
- Total earnings: 18 × $25 = $450
- EPC: $450 ÷ 1,200 = $0.375 per click
- Conversion rate: 18 ÷ 1,200 = 1.50%
- Net per click: $0.375 − $0.30 = $0.075
- Net profit: $0.075 × 1,200 = $90
FAQ
Is EPC calculated per click or per 100 clicks?
Both are common. Some affiliate networks display EPC as earnings per 100 clicks to make small numbers more readable. The math is the same — just multiply per-click EPC by 100.
How many clicks do I need before EPC is reliable?
For low-payout offers, 100 clicks gives a rough signal and 500+ gives a stable read. For high-payout offers where one sale moves the number a lot, you need several thousand clicks before trusting it.
Should EPC include refunds and chargebacks?
Yes, if you want a true picture. Use net earnings after reversals rather than gross commissions credited.
What's the difference between EPC and RPM?
EPC is per click. RPM is revenue per 1,000 impressions. EPC measures how well clicks monetize; RPM measures how well impressions monetize.
