Calculate earnings per click from total earnings and clicks, or forecast earnings, break-even CPC, and net profit from conversions.
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Earnings Per Click (EPC) Formula
- EPC — earnings per click, in dollars
- Total Earnings — gross revenue or commission generated by the traffic
- Total Clicks — number of clicks that produced those earnings
When you only have conversion data, expand the numerator:
To forecast revenue from a known EPC:
EPC is gross by default. If you enter a cost per click (CPC), the calculator also returns net per click (EPC − CPC) and earnings after traffic cost. Use a consistent reporting period and examine variation; no fixed click count guarantees a reliable EPC.
EPC Benchmarks and Interpretation
EPC varies widely by traffic source, vertical, and offer type. The unsourced ranges below are illustrative examples, not verified channel benchmarks or targets.
| Channel / Offer Type | Illustrative EPC Range |
|---|---|
| Affiliate networks (broad average) | $0.10 – $1.00 |
| Email list (warm, niche) | $0.50 – $3.00 |
| Display / banner ads | $0.05 – $0.40 |
| High-ticket B2B / SaaS affiliate | $1.00 – $10.00+ |
| Pay-per-lead (CPL) offers | $0.20 – $2.00 |
| EPC vs. CPC | What It Means |
|---|---|
| EPC > CPC | Positive margin after traffic cost; other costs and uncertainty still matter. |
| EPC ≈ CPC | Break-even on traffic cost only; other costs remain. |
| EPC < CPC | Negative margin after traffic cost. |
Worked Example
You sent 1,200 clicks to an affiliate offer. It produced 18 sales at a $25 commission each. Your paid traffic costs $0.30 per click.
- Total earnings: 18 × $25 = $450
- EPC: $450 ÷ 1,200 = $0.375 per click
- Conversion rate: 18 ÷ 1,200 = 1.50%
- Net per click: $0.375 − $0.30 = $0.075
- Earnings after traffic cost: $0.075 × 1,200 = $90
FAQ
Is EPC calculated per click or per 100 clicks?
Both are common. Some affiliate networks display EPC as earnings per 100 clicks to make small numbers more readable. The math is the same — just multiply per-click EPC by 100.
How many clicks do I need before EPC is reliable?
There is no universal reliable sample size. Conversion frequency, payout variability, reversals and the reporting period affect uncertainty. Compare repeated periods and avoid treating a short-run average as a guarantee.
Should EPC include refunds and chargebacks?
Yes, if you want a true picture. Use net earnings after reversals rather than gross commissions credited.
What's the difference between EPC and RPM?
EPC is per click. RPM is revenue per 1,000 impressions. EPC measures how well clicks monetize; RPM measures how well impressions monetize.
