Enter the total amount of impressions earned on the Instagram post and the amount charged per 1000 impressions (CPM) into the calculator to determine the Instagram Profit. 

Instagram Profit Formula

The following formula is used to calculate the Instagram Profit. 

IP = I / 1000 * CPM

  • Where IP is the Instagram Profit ($)
  • I is the total amount of impressions earned on the Instagram post 
  • CPM is the amount charged per 1000 impressions (CPM) 

How to Calculate Instagram Profit?

The following example problems outline how to calculate Instagram Profit.

Example Problem #1:

  1. First, determine the total amount of impressions earned on the Instagram post. In this example, the total amount of impressions earned on the Instagram post is given as 10,000.
  2. Next, determine the amount charged per 1000 impressions (CPM). For this problem, the amount charged per 1000 impressions (CPM) is given as 3.
  3. Finally, calculate the Instagram Profit using the equation above: 

IP = I / 1000 * CPM

The values given above are inserted into the equation below:

IP = 10000 / 1000 * 3 = 30 ($)

Example Problem #2: 

The variables needed for this problem are provided below:

total amount of impressions earned on the Instagram post = 250,000

amount charged per 1000 impressions (CPM) = 10

Entering these values and solving gives:

IP = 250,000 / 1000 * 10 = 2500 ($)