Lead Velocity Rate Calculator

Enter the total number of leads in the current month and the previous month into the calculator to determine the lead velocity rate.

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Lead Velocity Rate Formula

The following equation is used to calculate the Lead Velocity Rate.

LVR = (CML-PML) / PML * 100

• Where LVR is the lead velocity rate (% growth)
• CML is the current month’s number of leads
• PML is the previous month’s number of leads

To calculate the lead velocity rate, divide the change in leads by the previous months leads, then multiply by 100.

What is a Lead Velocity Rate?

Definition:

A lead velocity rate measures the rate of growth in qualified leads received by a business month over month.

How to Calculate Lead Velocity Rate?

Example Problem:

The following example outlines the steps and information needed to calculate Lead Velocity Rate.

First, determine the current month number of leads. In this example, the current month number of leads is found to be 50.

Next, determine the previous month number of leads. For this problem, this is 40.

Finally, calculate the Lead Velocity Rate using the formula above:

LVR = (CML-PML) / PML * 100

LVR = (50-40) / 40 * 100

LVR = 25 %

FAQ

What is the significance of tracking Lead Velocity Rate (LVR) in a business?

Tracking the Lead Velocity Rate is crucial for businesses as it provides a real-time indicator of the growth in qualified leads from month to month. This metric helps businesses understand the effectiveness of their marketing and sales efforts, allowing for timely adjustments to strategies to ensure continuous growth.

Can Lead Velocity Rate be used to predict future sales?

While the Lead Velocity Rate is a powerful metric for measuring the growth of new, qualified leads, it does not directly predict future sales. However, a consistent increase in LVR can be a positive indicator of future sales potential, assuming the leads are effectively nurtured and converted into customers.

How can a business improve its Lead Velocity Rate?

Improving the Lead Velocity Rate involves enhancing both marketing and sales processes to generate more qualified leads. This can include optimizing marketing campaigns, refining target audience profiles, improving lead qualification criteria, and ensuring a seamless handoff between marketing and sales teams to effectively nurture and convert leads into customers.