Enter the total number of leads in the current month and the previous month into the calculator to determine the lead velocity rate.

Lead Velocity Rate Formula

The following equation is used to calculate the Lead Velocity Rate.

LVR = (CML-PML) / PML * 100
  • Where LVR is the lead velocity rate (% growth)
  • CML is the current month’s number of leads
  • PML is the previous month’s number of leads

To calculate the lead velocity rate, divide the change in leads by the previous months leads, then multiply by 100.

What is a Lead Velocity Rate?


A lead velocity rate measures the rate of growth in qualified leads received by a business month over month.

How to Calculate Lead Velocity Rate?

Example Problem:

The following example outlines the steps and information needed to calculate Lead Velocity Rate.

First, determine the current month number of leads. In this example, the current month number of leads is found to be 50.

Next, determine the previous month number of leads. For this problem, this is 40.

Finally, calculate the Lead Velocity Rate using the formula above:

LVR = (CML-PML) / PML * 100

LVR = (50-40) / 40 * 100

LVR = 25 %