Enter the cost price and the desired margin percentage into the calculator to determine the multiplier. This multiplier can then be used to calculate the selling price by multiplying it with the cost price.

Margin Multiplier Formula

The following formula is used to calculate the margin multiplier.

M = (100 + P) / 100

Variables:

  • M is the margin multiplier
  • P is the desired profit margin percentage

To calculate the margin multiplier, add 100 to the desired margin percentage and then divide by 100.

What is a Margin Multiplier?

A margin multiplier is a factor by which the cost price of an item is multiplied to achieve a desired profit margin. It is a useful tool for businesses to quickly determine selling prices that ensure a specific profit margin is maintained. The margin multiplier takes into account the cost of the product and the percentage of profit margin desired to arrive at the correct selling price.

How to Calculate Margin Multiplier?

The following steps outline how to calculate the Margin Multiplier.


  1. First, determine the cost price of the item.
  2. Next, determine the desired profit margin percentage.
  3. Use the formula M = (100 + P) / 100 to calculate the margin multiplier.
  4. Finally, use the margin multiplier to calculate the selling price by multiplying it with the cost price.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

Cost price of the item = $50

Desired profit margin percentage = 30%