Enter the total marketing spend, effectiveness of the marketing campaign, reach of the marketing campaign, and cost per customer acquisition into the calculator to determine the Marketing Impact.

Marketing Impact Formula

The following formula is used to calculate the Marketing Impact. 

MI = (M * E * R) / C

Variables:

  • MI is the Marketing Impact
  • M is the total marketing spend ($)
  • E is the effectiveness of the marketing campaign (on a scale of 0 to 1)
  • R is the reach of the marketing campaign (number of people)
  • C is the cost per customer acquisition ($)

To calculate the Marketing Impact, multiply the total marketing spend by the effectiveness of the marketing campaign, then multiply the result by the reach of the marketing campaign. Divide the result by the cost per customer acquisition. The result is the Marketing Impact, which measures the influence of the marketing activities on consumer behavior and decision-making.

What is a Marketing Impact?

Marketing impact refers to the effect or influence that marketing activities have on the behavior and decision-making of consumers, ultimately leading to an increase in sales, brand awareness, or customer engagement. It is a measure of how effectively a company’s marketing strategies reach and resonate with its target audience, influencing their perceptions and driving them to take desired actions such as purchasing a product, signing up for a service, or becoming a loyal customer.

How to Calculate Marketing Impact?

The following steps outline how to calculate the Marketing Impact (MI) using the given formula:

  1. First, determine the total marketing spend (M) in dollars.
  2. Next, determine the effectiveness of the marketing campaign (E) on a scale of 0 to 1.
  3. Next, determine the reach of the marketing campaign (R) in terms of the number of people.
  4. Finally, determine the cost per customer acquisition (C) in dollars.
  5. Using the formula MI = (M * E * R) / C, calculate the Marketing Impact.
  6. After inserting the values of M, E, R, and C into the formula and calculating the result, check your answer with the calculator above.

Example Problem:

Use the following variables as an example problem to test your knowledge:

Total marketing spend (M) = $5000

Effectiveness of the marketing campaign (E) = 0.8

Reach of the marketing campaign (R) = 10000

Cost per customer acquisition (C) = $50