Enter the cost per click and the total number of clicks into the calculator to determine the total Pay-per-click cost; this calculator can also evaluate the cost per click or the total number of clicks given the others are known.

Ppc (Pay Per Click) Formula

The following formula is used to calculate the Pay Per Click (PPC) cost:

 PPC = (CPC * Clicks)


  • PPC is the total Pay Per Click cost
  • CPC is the cost per click
  • Clicks is the total number of clicks

To calculate the Pay Per Click cost, multiply the cost per click by the total number of clicks.

What is a Ppc (Pay Per Click)?

Pay Per Click (PPC) is a digital marketing strategy where advertisers pay a fee each time one of their ads is clicked by a user. It’s essentially a way of buying visits to your site, rather than attempting to earn those visits organically. The most popular form of PPC is search engine advertising, such as Google Ads. Advertisers bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page. Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.

How to Calculate Ppc (Pay Per Click)?

The following steps outline how to calculate the Pay Per Click (PPC) ratio.

  1. First, determine the number of clicks.
  2. Next, determine the cost per click.
  3. Next, gather the formula from above = PPC = Total Cost / Number of Clicks.
  4. Finally, calculate the Pay Per Click ratio.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem:

Use the following variables as an example problem to test your knowledge.

Number of clicks = 500

Cost per click = $0.50