Enter the total price ($) and the number of images into the Calculator. The calculator will evaluate the Price Per Image. 

Price Per Image Formula

PPI = TP / I

Variables:

  • PPI is the Price Per Image ($/image)
  • TP is the total price ($)
  • I is the number of images

To calculate the Price Per Image, divide the total purchase price by the number of images received.

How to Calculate Price Per Image?

The following steps outline how to calculate the Price Per Image.


  1. First, determine the total price ($). 
  2. Next, determine the number of images. 
  3. Next, gather the formula from above = PPI = TP / I.
  4. Finally, calculate the Price Per Image.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total price ($) = 15

number of images = 3

Frequently Asked Questions (FAQ)

What factors can affect the Price Per Image?

The quality and resolution of the images, the reputation of the photographer or agency, and any additional services included (like editing or exclusive rights) can significantly affect the Price Per Image.

Is it cheaper to buy images in bulk?

Yes, typically, purchasing a larger number of images from the same source can reduce the Price Per Image due to bulk discounts offered by photographers or stock image websites.

How does the Price Per Image calculation differ for digital versus printed images?

For digital images, the Price Per Image typically reflects the cost of licensing and distribution. For printed images, additional costs such as printing materials, labor, and shipping are factored into the Price Per Image.

Can the Price Per Image vary for different types of images, such as stock photos versus commissioned work?

Yes, stock photos often have a fixed price or are available through subscription models, making them generally cheaper. Commissioned work, on the other hand, is tailored to specific client needs and can be significantly more expensive due to the custom nature of the work.