Enter the frequency of positive feedback, reach or audience size, level of engagement, and time period into the calculator to determine the Q Score.
Q Score Formula
The following formula is used to calculate the Q Score.
Q = (F * R * (1 + L)^T) / ((1 + L)^T - 1)
Variables:
- Q is the Q Score
- F is the frequency of positive feedback
- R is the reach or audience size
- L is the level of engagement
- T is the time period in consideration
To calculate the Q Score, multiply the frequency of positive feedback by the reach or audience size, then raise the result to the power of the time period in consideration. Add 1 to the level of engagement and raise it to the power of the time period in consideration. Divide the first result by the second result, and subtract 1 from the quotient.
What is a Q Score?
A Q Score, also known as Q-Rating, is a measurement tool used in the United States to evaluate the familiarity and appeal of a brand, celebrity, company, or entertainment product. It is used by companies to determine the marketability and potential success of a product or person in the public eye. The score is calculated based on surveys that ask respondents how familiar they are with a brand or person and how much they like them. A high Q Score indicates high recognition and positive appeal.
How to Calculate Q Score?
The following steps outline how to calculate the Q Score.
- First, determine the frequency of positive feedback (F).
- Next, determine the reach or audience size (R).
- Next, determine the level of engagement (L).
- Next, determine the time period in consideration (T).
- Next, gather the formula from above = Q = (F * R * (1 + L)^T) / ((1 + L)^T – 1).
- Finally, calculate the Q Score.
- After inserting the variables and calculating the result, check your answer with the calculator above.
Example Problem :
Use the following variables as an example problem to test your knowledge.
Frequency of positive feedback (F) = 5
Reach or audience size (R) = 1000
Level of engagement (L) = 0.2
Time period in consideration (T) = 3
