Enter the frequency of positive feedback, reach or audience size, level of engagement, and time period into the calculator to determine the Q Score.

## Q Score Formula

The following formula is used to calculate the Q Score.

Q = (F * R * (1 + L)^T) / ((1 + L)^T - 1)

Variables:

• Q is the Q Score F is the frequency of positive feedback R is the reach or audience size L is the level of engagement T is the time period in consideration

To calculate the Q Score, multiply the frequency of positive feedback by the reach or audience size, then raise the result to the power of the time period in consideration. Add 1 to the level of engagement and raise it to the power of the time period in consideration. Divide the first result by the second result, and subtract 1 from the quotient.

## What is a Q Score?

A Q Score, also known as Q-Rating, is a measurement tool used in the United States to evaluate the familiarity and appeal of a brand, celebrity, company, or entertainment product. It is used by companies to determine the marketability and potential success of a product or person in the public eye. The score is calculated based on surveys that ask respondents how familiar they are with a brand or person and how much they like them. A high Q Score indicates high recognition and positive appeal.

## How to Calculate Q Score?

The following steps outline how to calculate the Q Score.

1. First, determine the frequency of positive feedback (F).
2. Next, determine the reach or audience size (R).
3. Next, determine the level of engagement (L).
4. Next, determine the time period in consideration (T).
5. Next, gather the formula from above = Q = (F * R * (1 + L)^T) / ((1 + L)^T – 1).
6. Finally, calculate the Q Score.
7. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem :

Use the following variables as an example problem to test your knowledge.

Frequency of positive feedback (F) = 5

Reach or audience size (R) = 1000

Level of engagement (L) = 0.2

Time period in consideration (T) = 3