Enter the total cost of advertising and the total reach into the calculator to determine the cost per reach. This calculator can also evaluate the total cost or reach when the other values are known.

Cost Per Reach Formula

The following equation is used to calculate the Cost Per Reach.

CPR = TC / R
  • Where CPR is the cost per reach ($/reach)
  • TC is the total advertising cost ($)
  • R is the total reach (unique people)

To calculate the cost per reach, divide the total advertising cost by the number of unique people or households that viewed the advertising.

What is Cost Per Reach?


Cost per reach is a metric used to describe the cost to reach one unique person or household with an advertisement.

How to Calculate Cost Per Reach?

Example Problem:

The following example outlines the steps and information needed to calculate the Cost Per Reach.

First, determine the total number of unique people reached with the advertising campaign. In this example, 50,000 people were reached.

Next, determine the total cost of the advertising. In this case, the total cost was $25,000.00.

Finally, calculate the cost per reach using the formula above:

CPR = TC / R

CPR = $25,000.00 / 50,000

CPR = $0.50 /reach