Enter the cost of the marketing campaign and the number of conversion into the calculator to determine the cost per conversion.

Cost Per Conversion Formula

The following equation is used to calculate the Cost Per Conversion.

CPC = C / CO 
  • Where CPC is the cost per conversion ($/conversion)
  • C is the total cost of the campaign ($)
  • #CO is the total number of conversions

To calculate the cost per conversion, divide the cost by the number of conversions.

What is Cost Per Conversion?


A cost per conversion is a marketing metric that measures the cost to receive one conversion. The conversion is typically something like a sale or registration. This is used synonymously with cost per action.

How to Calculate Cost Per Conversion?

Example Problem:

The following example outlines the steps and information needed to calculate Cost Per Conversion.

First, determine the total cost of the advertising campaign. For this example problem, the cost comes out to a total of $5,000.00.

Next, determine the number of conversions received directly as a result of the advertising. In this case, it yielded 100 conversions.

Finally, calculate the cost per conversion using the formula above:

CPC = C / #CO

CPC = $5,000.00 / 100

CPC = $50/conversion