Enter the total number of installs and the total number of clicks into the Calculator. The calculator will evaluate the Click To Install Rate. 

Click To Install Rate Formula

CTI = I / C * 100

Variables:

  • CTI is the Click To Install Rate (%)
  • I is the total number of installs
  • C is the total number of clicks

To calculate Click To Install Rate, divide the total number of installs by the total number of clicks, then multiply by 100.

How to Calculate Click To Install Rate?

The following steps outline how to calculate the Click To Install Rate.

  1. First, determine the total number of installs. 
  2. Next, determine the total number of clicks. 
  3. Next, gather the formula from above = CTI = I / C * 100.
  4. Finally, calculate the Click To Install Rate.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

total number of installs = 50

total number of clicks = 1000