Enter the total number of installs and the total number of clicks into the Calculator. The calculator will evaluate the Click To Install Rate.
Click To Install Rate Formula
CTI = I / C * 100
Variables:
- CTI is the Click To Install Rate (%)
- I is the total number of installs
- C is the total number of clicks
To calculate Click To Install Rate, divide the total number of installs by the total number of clicks, then multiply by 100.
How to Calculate Click To Install Rate?
The following steps outline how to calculate the Click To Install Rate.
- First, determine the total number of installs.
- Next, determine the total number of clicks.
- Next, gather the formula from above = CTI = I / C * 100.
- Finally, calculate the Click To Install Rate.
- After inserting the variables and calculating the result, check your answer with the calculator above.
Example Problem :
Use the following variables as an example problem to test your knowledge.
total number of installs = 50
total number of clicks = 1000
FAQ Section
What is the Click To Install Rate?
The Click To Install Rate (CTI) is a metric that measures the percentage of clicks on an ad or link that result in an installation of an app or software. It is calculated by dividing the total number of installs by the total number of clicks and then multiplying by 100.
Why is the Click To Install Rate important?
The Click To Install Rate is important because it helps marketers and app developers understand the effectiveness of their advertising and promotional efforts. A higher CTI indicates a more effective campaign, as it means a higher proportion of clicks are resulting in installs.
How can I improve my Click To Install Rate?
To improve your Click To Install Rate, consider optimizing your ad copy and creative to make it more appealing, targeting your ads more effectively to reach the right audience, and improving the user experience of your landing page or app store listing to encourage more installs.
Is the Click To Install Rate the only metric I should focus on?
No, while the Click To Install Rate is an important metric, it should not be the only one you focus on. Other metrics such as retention rate, user engagement, and lifetime value of a customer are also crucial for understanding the overall success of your app or software.
