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Click to Open Rate Formula
The following two example problems outline the steps and information needed to calculate the Click to Open Rate.
COR = C / O * 100
- Where COR is the Click to Open Rate (%)
- C is the number of clicks
- O is the number of opens
To calculate the click to open rate, divide the number of clicks by the number of opens, then multiply by 100.
| Number of Opens | Click-to-Open Rate (%) | Number of Clicks |
|---|---|---|
| 50 | 10% | 5 |
| 100 | 8% | 8 |
| 200 | 12.5% | 25 |
| 250 | 20% | 50 |
| 300 | 15% | 45 |
| 400 | 18% | 72 |
| 500 | 22% | 110 |
| 750 | 20% | 150 |
| 1,000 | 30% | 300 |
| 1,200 | 12% | 144 |
| 1,500 | 16% | 240 |
| 2,000 | 18% | 360 |
| 2,500 | 14% | 350 |
| 3,000 | 20% | 600 |
| 4,000 | 22% | 880 |
| 5,000 | 25% | 1,250 |
| 7,500 | 15% | 1,125 |
| 10,000 | 20% | 2,000 |
| 15,000 | 18% | 2,700 |
| 20,000 | 25% | 5,000 |
| Formulae: CTOR (%) = (Clicks / Opens) × 100. Clicks = Opens × (CTOR% / 100). Avoid Opens = 0. | ||
How to Calculate Click to Open Rate?
The following example problems outline how to calculate Click to Open Rate.
Example Problem #1:
- First, determine the number of clicks.
- The number of clicks is given as: 500.
- Next, determine the number of opens.
- The number of opens is provided as: 1000.
- Finally, calculate the Click to Open Rate using the equation above:
COR = C / O * 100
The values provided above are inserted into the equation below and computed.
COR = 500 / 1000 * 100 = 50.00 (%)
Example Problem #2:
For this problem, the variables required are provided below:
number of clicks = 45
number of opens = 60
Test your knowledge using the equation and check your answer with the calculator..
COR = C / O * 100 = ?
