Enter the total number of closes and the total number of impressions into the Close Rate Calculator. The calculator will evaluate the Close Rate. 

Close Rate Formula

The following two example problems outline the steps and information needed to calculate the Close Rate.

CR = C / I * 100
  • Where CR is the Close Rate (%)
  • #C is the total number of closes 
  • I is the total number of impressions 

To calculate the close rate, divide the number of closes by the number of impressions, then multiply by 100.

How to Calculate Close Rate?

The following example problems outline how to calculate Close Rate.

Example Problem #1:

  1. First, determine the total number of closes.
    • The total number of closes is given as: 40.
  2. Next, determine the total number of impressions.
    • The total number of impressions is provided as: 100.
  3. Finally, calculate the Close Rate using the equation above: 

CR = #C / I * 100

The values provided above are inserted into the equation below and computed.

CR = 40 / 100 * 100 = 40.00 (%)

Example Problem #2: 

For this problem, the variables required are provided below:

total number of closes = 50

total number of impressions = 200

Test your knowledge using the equation and check your answer with the calculator..

CR = #C / I * 100 = ?