Enter the total audience size and the reached audience size into the calculator to determine the reach percentage. This calculator helps to evaluate the effectiveness of marketing campaigns or any activity aimed at reaching a specific audience.
Reach Percentage Formula
The following formula is used to calculate the reach percentage:
RP = (RA / TA) * 100
Variables:
- RP is the reach percentage (%)
- RA is the reached audience size
- TA is the total audience size
To calculate the reach percentage, divide the reached audience size by the total audience size and then multiply by 100 to convert it to a percentage.
What is Reach Percentage?
Reach percentage is a metric used to measure the proportion of a target audience that has been exposed to a particular message, campaign, or content. It is a crucial indicator in marketing and advertising to understand the extent of audience engagement and the effectiveness of communication efforts.
How to Calculate Reach Percentage?
The following steps outline how to calculate the Reach Percentage.
- First, determine the total audience size (TA).
- Next, determine the reached audience size (RA).
- Use the formula from above = RP = (RA / TA) * 100.
- Finally, calculate the Reach Percentage (RP).
- After inserting the variables and calculating the result, check your answer with the calculator above.
Example Problem:
Use the following variables as an example problem to test your knowledge.
Total audience size (TA) = 5000
Reached audience size (RA) = 1500
