Enter the increase in sales generated from design ($) and the total spent on design ($) into the Return on Design Calculator. The calculator will evaluate and display the Return on Design. 

Return on Design Formula

The following formula is used to calculate the Return on Design. 

ROD = +S / TSD * 100

  • Where ROD is the Return on Design (%)
  • +S is the increase in sales generated from design ($) 
  • TSD is the total spent on design ($) 

How to Calculate Return on Design?

The following example problems outline how to calculate Return on Design.

Example Problem #1:

  1. First, determine the increase in sales generated from design ($). 
    • The increase in sales generated from design ($) is given as: 325.
  2. Next, determine the total spent on design ($). 
    • The total spent on design ($) is provided as: 780.
  3. Finally, calculate the Return on Design using the equation above: 

ROD = +S / TSD * 100

The values given above are inserted into the equation below and the solution is calculated:

ROD = 325 / 780 * 100 = 41.67 (%)


Example Problem #2: 

For this problem, the variables needed are provided below:

increase in sales generated from design ($) = 600

total spent on design ($) = 4120

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer. 

ROD = +S / TSD * 100 = ?