Enter the sales increase ($) and the marketing costs ($) into the ROI Sales Calculator. The calculator will evaluate and display the ROI Sales. 

ROI Sales Formula

The following formula is used to calculate the ROI Sales. 

RS = (SI-MC) / MC * 100

  • Where RS is the ROI Sales (%)
  • SI is the sales increase ($) 
  • MC is the marketing costs ($) 

How to Calculate ROI Sales?

The following example problems outline how to calculate ROI Sales.

Example Problem #1:

  1. First, determine the sales increase ($). 
    1. The sales increase ($) is given as: 4000.
  2. Next, determine the marketing costs ($). 
    1. The marketing costs ($) is provided as: 1000.
  3. Finally, calculate the ROI Sales using the equation above: 

RS = (SI-MC) / MC * 100

The values given above are inserted into the equation below:

RS = (4000-1000) / 1000 * 100 = 300 (%)


Example Problem #2: 

For this problem, the variables needed are provided below:

sales increase ($) = 500

marketing costs ($) = 100

This example problem is a test of your knowledge on the subject. Use the calculator above to check your answer. 

RS = (SI-MC) / MC * 100 = ?