Enter the Brand Value, Brand Awareness, Brand Perception, Brand Loyalty, and Brand Communication into the calculator to determine the Brand Equity.

Brand Equity Formula

The following formula is used to calculate the Brand Equity.

BE = (BV + BA + BP + BL + BC) / 5


  • BE is the Brand Equity BV is the Brand Value BA is the Brand Awareness BP is the Brand Perception BL is the Brand Loyalty BC is the Brand Communication

To calculate the Brand Equity, add the Brand Value, Brand Awareness, Brand Perception, Brand Loyalty, and Brand Communication. Then divide the sum by 5. This will give you the average value of these five factors, which represents the overall Brand Equity.

What is a Brand Equity?

Brand equity refers to the value and strength of a brand in the market, which is derived from consumers’ perception and experience with the brand. It is the added value that a brand name gives to a product or service, influencing how consumers think, feel, and behave towards the brand. High brand equity can lead to customer loyalty, increased sales, and the ability to charge premium prices. It is built over time through marketing strategies, customer service, product quality, and customer experiences.

How to Calculate Brand Equity?

The following steps outline how to calculate the Brand Equity using the given formula:

  1. First, determine the Brand Value (BV).
  2. Next, determine the Brand Awareness (BA).
  3. Next, determine the Brand Perception (BP).
  4. Next, determine the Brand Loyalty (BL).
  5. Next, determine the Brand Communication (BC).
  6. Finally, use the formula BE = (BV + BA + BP + BL + BC) / 5 to calculate the Brand Equity.

Example Problem:

Use the following variables as an example problem to test your knowledge:

Brand Value (BV) = 80

Brand Awareness (BA) = 70

Brand Perception (BP) = 90

Brand Loyalty (BL) = 85

Brand Communication (BC) = 75