Enter the Cost Per View (CPV) and the number of views per thousand impressions into the calculator to convert CPV to Cost Per Thousand Impressions (CPM).
Cpv To Cpm Formula
The following formula is used to convert CPV to CPM.
CPM = (CPV / V) * 1000
Variables:
- CPM is the cost per thousand impressions ($)
- CPV is the cost per view ($)
- V is the number of views per thousand impressions
To convert CPV to CPM, divide the CPV by the number of views per thousand impressions and then multiply by 1000.
What is CPV and CPM?
CPV (Cost Per View) is a pricing model where advertisers pay for each view of their advertisement. A view is counted when a user watches the ad for a certain amount of time or interacts with the ad. CPM (Cost Per Thousand Impressions) is a pricing model where advertisers pay for every thousand impressions their advertisement receives. An impression is counted each time the ad is displayed, regardless of whether it is clicked or not.
How to Calculate CPM from CPV?
The following steps outline how to calculate the Cost Per Thousand Impressions (CPM) from Cost Per View (CPV).
- First, determine the Cost Per View (CPV) in dollars.
- Next, determine the number of views per thousand impressions.
- Use the formula CPM = (CPV / V) * 1000.
- Finally, calculate the Cost Per Thousand Impressions (CPM) in dollars.
- After inserting the variables and calculating the result, check your answer with the calculator above.
Example Problem :
Use the following variables as an example problem to test your knowledge.
Cost Per View (CPV) = $0.05
Views per Thousand Impressions = 200
