Enter the initial and final number of followers, along with the time period in days, into the calculator to determine the follower growth rate percentage.

Follower Growth Rate Formula

The following formula is used to calculate the follower growth rate:

GR = \left(\frac{FF - IF}{IF}\right) \times \left(\frac{365}{TP}\right) times 100

Variables:

  • GR is the growth rate (%)
  • FF is the final number of followers
  • IF is the initial number of followers
  • TP is the time period over which the growth is measured (days)

To calculate the follower growth rate, subtract the initial number of followers from the final number of followers, divide by the initial number of followers, then multiply by the ratio of 365 days to the time period, and finally multiply by 100 to convert to a percentage.

What is Follower Growth Rate?

Follower growth rate is a metric used to measure the rate at which an individual or organization gains followers on social media platforms over a specific time period. It is expressed as a percentage and provides insight into the effectiveness of social media strategies and campaigns. A higher growth rate indicates a more successful engagement with the audience and potential for increased influence or brand awareness.

How to Calculate Follower Growth Rate?

The following steps outline how to calculate the Follower Growth Rate.


  1. First, determine the initial number of followers (IF).
  2. Next, determine the final number of followers (FF).
  3. Next, determine the time period over which the growth is measured (TP) in days.
  4. Next, gather the formula from above = GR = ((FF – IF) / IF) * (365 / TP) * 100.
  5. Finally, calculate the Follower Growth Rate (GR) in percentage.
  6. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem:

Use the following variables as an example problem to test your knowledge.

Initial number of followers (IF) = 1200

Final number of followers (FF) = 1500

Time period over which the growth is measured (TP) = 30 days