Enter the total engagements and total followers into the calculator to determine the Grin Engagement Rate. This calculator can also evaluate any of the variables given the others are known.

Grin Engagement Rate Formula

The following formula is used to calculate the Grin Engagement Rate.

GER = (TE / TF) * 100

Variables:

  • GER is the Grin Engagement Rate (%)
  • TE is the total engagements (number of likes, comments, shares, etc.)
  • TF is the total followers (number of followers on the account)

To calculate the Grin Engagement Rate, divide the total engagements by the total followers. Multiply the result by 100 to convert the decimal to a percentage.

What is a Grin Engagement Rate?

Grin Engagement Rate is a metric used in influencer marketing to measure the level of interaction an influencer’s content receives from their audience. It is calculated by adding up the total number of likes, comments, and shares that a piece of content receives, then dividing that number by the influencer’s total number of followers, and multiplying the result by 100 to get a percentage. This rate helps brands to understand how effectively an influencer can engage their audience, which can be a key factor in determining the success of a marketing campaign.

How to Calculate Grin Engagement Rate?

The following steps outline how to calculate the Grin Engagement Rate (GER).

  1. First, determine the total engagements (TE) (number of likes, comments, shares, etc.).
  2. Next, determine the total followers (TF) (number of followers on the account).
  3. Next, gather the formula from above = GER = (TE / TF) * 100.
  4. Finally, calculate the Grin Engagement Rate.
  5. After inserting the variables and calculating the result, check your answer with the calculator above.

Example Problem : 

Use the following variables as an example problem to test your knowledge.

Total engagements (TE) = 500

Total followers (TF) = 1000