Calculate the revenue-maximizing price and quantity from demand points, inverse demand, direct demand, or a quadratic revenue function.

From the demand equation: Price = a – bQ
Must be greater than 0

Maximum Revenue Results

Revenue-Maximizing Quantity:
Revenue-Maximizing Price:
Maximum Revenue:

Maximum Revenue Formula

The formula for calculating the maximum revenue of an object is as follows:

R = p*Q
  • Where R is the maximum revenue
  • p is the price of the good or service at max demand
  • Q is the total quantity of goods at maximum demand

To calculate a maximum revenue, multiply the price of goods at maximum demand by the quantity of goods at maximum demand.

Determine the maximum demand of a good and the price and that level is a little more difficult. It involves taking the derivative of a function. For more information on this, visit our price elasticity of demand calculator.

  • Where p is price
  • and q is the theoretical demand at max price